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Advising early-stage Technology Startups and Venture Funds.


We provide access to funding and strategic relationships too costly for startups to build themselves.

“Good judgment comes from experience, and experience comes from bad judgment.” Our experience guides entrepreneurs to raise early-stage capital.  


JAS seeks direct investment opportunities in pre-seed, seed and early-stage technology-driven companies domiciled in the United States. These direct investment opportunities need to address the following elements: 1) address a significant (and growing) market, 2) have a team in place with experience in the sector, 3) have some means of protecting their technological edge via patents or trade secrets, 4) have a working prototype, and 5) ideally will be generating some revenue from early adopters. We are pre-money valuation sensitive and watch market dynamics closely.  We are sector agnostic but prefer capital efficient sectors where early stage capital is rewarded.

JAS evaluates venture capital fund LP positions on behalf of a family office. We make several new fund recommendations per year, and frequently re-up with existing fund managers. We prefer early-stage tech funds domiciled in the United States, with AUM of sub-$100M. We field about a dozen introductions to funds per month, and our process can take a full-year before committing to a fund. If we become LPs, we aim to be a trusted source of introductions to other investors and deal flow for funds. We welcome co-investment opportunities alongside trusted fund managers.


With over two decades of experience in operating roles and investment experience primarily with startups, we’ve seen a lot of what works and what does not. We can help your startup avoid common mistakes and capitalize on opportunities that may not have been immediately obvious.


With an international pool of connections, Joseph Advisory is able to connect you and your startup with resources. Whether it’s your next hire, client, or mentor, our network taps into a broad range of experts and advisors.


Building a tech startup is a hard business. It is especially difficult early-on, and for first-time tech entrepreneurs.  It can be hard to take an honest look at where you are and how well you are doing. Having an experienced investor is most valuable when you need unbiased guidance during tough times.


Learn about startups and venture capital.


Giving back to our community.


$M Deployed


Direct Investments


Fund Investments